The most basic of all human needs is the need to understand and be understood
Cognitive neuroscience research suggests that only 5% of the brain is involved in conscious activities such as language, discussions, decisions, critical thinking, and planning etc. Which is equivalent to accessing approximately 40 bits of data.
Pictures act as visual cues that enable access to 95% of the brain, which is responsible for knowledge, memories, experiences, emotions, and our personality. The equivalent to accessing 11mn bits of data.
It's not what you look at that matters,
it's what you see
Pictures have been used for millennia as a form of communication. Research in Cognitive Psychology shows us that images can strengthen communication as they capture attention, connect to our emotions and convey vast amounts of information in a short amount of time.
